// Year 01 · English-language · US audience

A small creator. A precise voice.

YouTube channel documenting the honest psychology of building something — in English, from Spain. Built for brand integrations that don't need to pretend.

Adrian Everline portrait // Adrian Everline · MMXXVI
Scroll
// 01 — Who this is
// Who this is

Not trying to go viral. Trying to be consistent.

"I published this video three times. The third version is worse than the second. It got published anyway." // Excerpt — channel voice

I make long-form video about building something on purpose. The channel is small. The audience that finds it sought it out — they didn't get fed it by an algorithm chasing watch time.

Filmed on a Sony A7C II in natural light. Tone is deadpan. Numbers are honest. The point isn't growth at any cost — it's a credible record of a creator working a craft week after week.

For brands: this is a place where a product can sit inside a real story without losing what makes the story real. If your product needs hype to land, this is the wrong channel. If it holds up under quiet scrutiny — we should talk.

// 02 — Numbers, no inflation
// Current numbers · no inflation

Small numbers. High intention.

YouTube subs
0
Sought-out subscribers. No giveaways, no follow-trains.
Avg watch time
0%
Real watch time on long-form. No shorts inflation.
Instagram
0
Ancillary audience. The work lives on YouTube.
Videos · Year 01
0
Published, not deleted. Even the rough ones.
"The audience that finds this channel sought it out. That's the asset. Not the count."
// 03 — What we make together
// Content formats available

What we can make together.

// Integration

Dedicated segment

Organic product placement inside a long-form video. The product sits in the story, not on top of it.

  • 60–120 second segment in a 7–10 min video
  • Voiceover in my own words. No script handed back
  • One round of revisions on the integration only
  • Posted to YouTube, embedded in description
  • 30-day metric report
// Standalone

Dedicated video

A full long-form video built around the product, in the channel's voice. Honest framing, no fake enthusiasm.

  • Full long-form video, 7–12 minutes
  • Concept developed together. Script written by me
  • One round of revisions on the full video
  • Title and thumbnail in brand visual language
  • 30-day metric report + raw retention curve
// Shorts

Vertical short

Punchy 30–60 second vertical. Direct, deadpan. No dancing, no trends, no shouting.

  • 30–60 second vertical, 9:16
  • One core idea. Single take where possible
  • Cross-posted YouTube Shorts + Instagram Reels
  • Caption written in voice
  • 14-day metric report
// What doesn't work here

What I won't do.

  • Fake enthusiasm. Reading hype copy I didn't write.
  • Brand voice guidelines that turn the video into an ad.
  • Pretending a product is better than it is.
  • Exclusivity clauses that block similar products for months.
  • Crypto, gambling, supplements, dropshipping.
  • Anything that needs me to perform a personality I don't have.
// 04 — Who watches this
// Who watches this

Your product in front of the people building themselves.

US males, 21 to 34. They live in the kind of city where rent is a problem and ambition is a personality trait. They're working a job and building a thing on the side — a business, a creative practice, a career pivot.

They watch this channel late at night, on a laptop, in full screen. Not on a phone in line at Chipotle. Watch time tells you the difference.

They aren't here for entertainment. They're here for company. Someone else figuring it out, in real time, without pretending it's already figured out. They notice when a creator starts performing — and they leave.

What that means for your product. They will not buy because I told them to. They will consider it because I used it honestly inside something they trust. Conversion is slow. Affinity is durable.

// 05 — How it works
// How a collab works

Three steps. Nothing fancy.

  1. 01

    You send a brief — or don't.

    A product sample is enough to start. If you have a brief, I'll read it. If you have specific KPIs, send those too. I'll tell you within 48 hours whether the channel is the right fit. If it isn't, I'll say so plainly and point you somewhere it might be.

  2. 02

    I script the integration in my voice.

    I write it. You see it before we shoot. One revision round on the integration, focused on accuracy — not tone, not voice, not pacing. You can flag a factual error or a missed feature. You can't rewrite how I talk.

  3. 03

    Video goes live. Metrics arrive 30 days later.

    Published on the channel's normal cadence, not on a campaign date. 30 days post-publish you receive a one-page report: views, retention curve at the integration timestamp, click-through to your link, comment sentiment. Honest numbers, no spin.

"No exclusivity clause. No 'brand voice guidelines' that turn the video into an ad. If that's what you need, we're probably not the right fit."
// 06 — Let's talk
// Reach out

Say what you need.

A product, a brief, a question — all fine. Reply within 48 hours, including a "no" if it's a no.

BasedMadrid · works EST hours by request